There's no denying that Airbnb is the obvious choice for savvy travelers looking for a place to stay in a foreign city. It's a marketplace where you can find travel adventures and new places to go, far away or near to you.
The purpose of the company is to make every traveler feel at home, even on their website. Hence, it has been known to be a convenient place online for people looking to save money and live like a local on their trips.
They do this by effectively communicating with a global base. Additionally, they create a web design that not only supports the company's growth but its sudden trajectory as well.
The main page of Airbnb has a clean design. Every element of the page is simple, from its white and red color scheme, all the way down to its font.
Once you land on the homepage of Airbnb, you'll immediately see its search box, which is the main focus of the page. Its footer is categorized in columns with essential links to the site, including their social media.
Although the Apartment Listing page of Airbnb incorporates several design elements, it doesn't look and feel cluttered. The flow of the page is comfortable to the eyes.
Every aspect of the design is well-thought-out, even the icons, calendar, and interactive map. The entire presentation is clear and provides you with a comprehensive description of the accommodation.
Meanwhile, the share popup box is brilliant. It lets you link Airbnb to both your social media accounts and email address.
What's more, its popup gallery is a handy feature that allows you to see the place from various angles.
The Things-To-Do page has a very interactive design. Even if there are plenty of things on the page, including a massive map, it will not overwhelm you.
On the other hand, the Accessibility page is a whole different story. It combines engaging images with a simple font and just the right amount of white space.
Airbnb changed its tune a bit on its Business Travel page. It features an animated header with a call-to-action overlay. Also, the layout of the images and text is interesting as they alternate in two columns.
Meanwhile, the Experience and Adventures pages feature stunning, vibrant images. They catch your attention instantly and will make you want to try out every experience and adventure on offer. These images are combined with a basic font, which is applied throughout the page.
Aside from this, each experience category image is overlaid with a text. What makes it stand out is that the web designer made sure to use a font that evokes each of the experience categories.
Each Experience page category has a full-width header with a black background. It includes guest photos of the highlighted activity. The rest of the page has a white background, which is a welcoming contrast to the dark header.
The page also features a popup calendar and itinerary. Both popups have a simplified design, which is important for website components that contain information.
Another page with a superb layout is Become a Host. It’s very detailed and will direct you exactly to the next steps you need to take. The color palette used here is quite refreshing, thanks to the subtle touch of dark teal. Furthermore, the page utilized several, highly effective online form designs, including radio buttons and a simple dropdown list.
The website's clean layout continues on the Gift Cards page. It contains a single image with the company's logo in the middle and some text below. You'll also find two fields below where you can enter your details and a call-to-action button.
Airbnb's Help Center is quite different. Although the majority of it is text, they throw in a couple of beautiful vector images and icons in there. This move makes the usual boring part of a website more engaging. The same concept is applied to the Category Page of the Help Center to ensure harmony in design.
Meanwhile, the Help popup box includes a fun and colorful vector on one side, and a search box, an information box, and CTA on the other side. On the other hand, the Article portion looks very professional, from its font sizes to the spacing of each paragraph. Hence, every piece of information is very easy to read and follow.
One of the pages that truly hold the modern vibe of the website is the Host Experience page. Airbnb uses a black and white background here. The top of the page features a beautiful, big gradient text with subtle animation. It is followed by a full-width video with a brief text.
Overall, Airbnb has a beautiful, contemporary website design. It's simple yet compelling and will not confuse users.